8 point annual Donor Communication Plan for Special Event Attendees.

We talk all the time about recognition for Donors at special events like Charity Benefit Auctions and Golf Tournaments.  But what about the rank and file attendee? The couple that came for the first time this year because someone invited them and they just learned about your organization?  They might not be a significant donor today but they could be tomorrow. Keep them coming back with a simple but effective communication plan that keeps you and your mission on their mind.

Here are 8 ways to do that:

1. Hand Written Thank you note within 15 days of event

2. Thank you letter from Event Chair and Executive Director within 30 days of event

3. IRS Letter Paid in Full

4. Fourth of July update on programs and benefits to the community( Ask for nothing just update them)

5. Patriot Day (Sept 11^th) update on programs and benefits to the community (Ask for nothing just update them)

6. Veterans Day update on programs and benefits to the community (Ask for nothing just update them)

7. Founding Anniversary card for your organization (The date Varies by Organization and again ask for nothing just update them)

8. Save the Date Card 120 days from event

Now when they get their invitation to come back they know you and want to support you, maybe with a complete table, or sponsorship or raising their Bid Card in the “Paddles up” or “Fund a Cause”.

It may be difficult to resist the temptation to slip an “Ask for support” in with those updates but resist! You don’t want a request for funds to accompany every single communication you have with these new prospects.  

Give us a call at 512-369-3391 for more ideas or visit our website at www.austinauctioneer.com for more ideas!